Rick Ross’ deep-voiced lyrics mixed perfectly on the track. There are points when the slow tempo of the music combine perfectly with the rhymes and an example of this is, “Gold Alpinas”. Even when the album moves along to “Don’t Call Me” with Too $hort on the track, the slow-toned beats and gradual speed of the lyrics start to run together. Although he follows up with “My Type Of Party”, the tempo of the album still stays the same with no real pick up.
This track definitely stands out on the album. The album continues that way until you find yourself hearing Kendrick’s tough rhyme on “We Ball” and the West coast is represented yet again. The album opens with “So Elastic”, a signature slow-toned beat with Dom’s leisure-voiced rhymes. Dom mixes it up with the heavy hitters on his features including Kendrick Lamar, Too $hort, Rick Ross, Nikko G4 and Freddie Gibbs. The Yellow Album plays out in a similar way with a modern 90s style Hip Hop vibe with slow tempos and chill rhythms. He goes about his rhymes in a calm, cool, and collective way I’ve heard on From The Westside with Love, The Original Dom Kennedy, and 25th Hour. Lbs, Troy Nokaĭom stays true to what he’s good at on the Yellow Album. “Love, friendship, pain, poverty – it’s not so much what’s going on today, it’s what’s been happening forever.Producers: THC, Fly Union, Chase N Cashe, DJ Dahi, Polyester, Drewbyrd, J. “All great songs are about the same things,” said Kennedy. Whether signed or unsigned, Kennedy says he’ll stay focused on the music. While Kennedy’s core fans are loyal, it’s time to expand his fanbase by playing shows with other artists, and cash in on his popularity by growing alternate revenue streams. Nowadays, most acts make the majority of their cash on touring, merch, and other endorsements. While his records might gross more, it would mean less profit for Kennedy – signed artists make about $1.50 an album sold, with the rest going to the record label and distributors.
The marketing dollars of a record company translate into radio airplay and advertising on a level arguably impossible to reach as an independent artist. Kennedy says he would take a record deal if it meant a fair partnership with his imprint, Other People's Money (OPM.)Ĭertainly, label support would impact Kennedy’s top and bottom line. “Where every other door has been closed on the business side, the fans have opened up every other avenue for us.” Navigating independence has not been without false starts – Best Buy started selling Kennedy’s album a week before its scheduled October 15 th release, essentially leaking it and killing much-needed buzz. “We didn’t even have any music at the time when they was talking about carrying this album, but they just believed.”Ĭonsidering about 10% of Kennedy's 120,000 Facebook fans forked out $11 for a release, compared to the 2% of Drake’s 31 million Facebook fans who bought his album in its first week, Kennedy’s doing alright. “We have proof that we have fans and they were willing to take a chance,” said Kennedy. With the help of Interscope-intern-turned-manager Archie Davis, Kennedy has now graduated from being an unsigned artist – one without a record deal – to an independent artist – one who has chosen not to take a record deal. “The business structure we wanted and the control that’s what it really came down to.” “The type of deal I was looking for just wasn’t available,” said 29-year-old Kennedy. Despite courtships with record labels – and nearly signing to Interscope this year – Kennedy says he ultimately chose to stay independent to retain creative power, and favorable margins.
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